Press releases are one of the most cost-effective ways toget promotion for your online business. Many entrepreneursignore this type of promotion because they don't know howto write a press release. It's important to promote your onlinebusiness with press releases because of the media all over theinternet.
The following is a list of some common pressrelease writing tips:
- your press release should sound like news, not an ad
- you should only send your press release to the mediarelated to the topic of your press release
- keep your press release one page in length
- your header, contact information and release date shouldbe at the top of your press release
- use short sentences and double space in betweensentences
- your header and first few sentences should capture thereaders attention
- you should tell a story and briefly mention your business,product or service in the body of the press release
- proofread your press release many times. Look for grammar and spelling mistakes.Another reason entrepreneurs ignore promoting their onlinebusiness with press releases is because they don't know what's newsworthy.
Here are 16 online business pressrelease ideas:
- new products or services you're offering on your web site.
- the results of an online survey or poll you've completed
- a virtual trade show or seminar you're hosting.
- a free chat room class you're teaching
- your opening of a new web site
- an online award your business or web site has won
- a free e-mail newsletter you're publishing
- new online products or services you're giving away
- an online business association or club you're starting
- a famous person that's endorsing your business
- a major joint venture you're doing with another business
- a new book or e-book you wrote- an expert or celebrity who's speaking in your chat room
- a fundraising event you're doing at your web site
- a new contest or sweepstakes you're having at your site
- major sponsorships you're doing online.
You can get other press release writing tips and ideas byreading other businesses press releases, reading how topublications, talking to experts and visiting other mediaweb sites. I hope this article persuades and helps you topromote your business through press releases.
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